Ecommerce Marketing – How to Promote Your Ecommerce Business

For many who are new to ecommerce, driving traffic to your web store is one of the most important keys to your online success. To take some of the uncertainty out of ecommerce marketing, we would like to share 4 effective ways to promote your ecommerce store.

Before beginning any marketing campaign it is important to know that you should have a conversion tracking system in place to track where your sales and newsletter signups are coming from.

Step 1. PPC Advertising
This is the best form of advertising to get targeted traffic to your website. It will definitely increase your online presence. When done correctly it can be very profitable. In addition, it’s vitally important that you are tracking the results of your Pay Per Click advertising campaigns to ensure you are getting the best return on your investment (ROI).

Step 2. E-mail Marketing
This is perhaps one of the most powerful marketing tools available to you. It’s also one of most inexpensive tools that you can use to generate attention to the products you are offering. One of the best features about email marketing is that with a conversion tracker you can easily track the click- through and conversion rates of your web store.

Step 3. Social Media Marketing
Social Media marketing is a simple and power advertising strategy that generates exposure and traffic to your ecommerce site. This is another inexpensive promotional tool that will send you massive amounts of traffic.

Step 4. Posting to Forums
Posting to forums and message boards can be really good for getting targeted traffic to your capture pages. Plus it’s a great way to generate more backlinks.

Obviously there are other ways of to increase exposure and traffic to your web store. It is highly recommended that you combine an assortment of free and paid traffic sources in order to maximize your results.

Lastly, make absolutely sure that you have a conversion tracking tool in place to measure your all your marketing results.

Five Ecommerce Marketing Tools You Need to Know

More and more people are using the Internet to conduct their shopping, especially with the growing use of smartphones and mobile-based product browsing. For this reason, it is wise for almost any type of retailer to consider having an ecommerce store to help sell more products.

But what’s more than just selling products on the web, is effectively marketing those products to prospective customers. Search engine optimization (SEO) and Pay Per Click (PPC) advertising are two marketing channels that are ideal for ecommerce stores. SEO and PPC are both important because they increase the advertising exposure of certain products of an ecommerce site in search engine results pages (SERPs). The more visibility an ecommerce website has, the more traffic and sales potential the site can earn.

There are several SEO & PPC tools available that will better your ecommerce marketing campaigns. Many of these tools are free, so take them each into consideration when building or optimization your Internet marketing strategies.

SEO Digger

SEO Digger is a free online tool that is used to help optimize websites for Google. To use this handy SEO tool, simply visit the website (seo-digger.com), enter your URL, and click on ‘search’. The tool will give you the top 20 Google rankings of your website.

This tool is advantageous in that it helps you determine if your website is clearly defined in Google. The tool is also nice because it allows you to check some of your top rankings without needing to buy rank checker software. In addition, SEO Digger enables you to know your competitor’s best keywords, enabling you to devise an effective ecommerce SEO strategy.

Google AdWords Preview Tool

Another helpful tool designed for Pay Per Click advertising is the Google AdPreview (Google AdWords Preview Tool). Google AdWords is the most popular paid search advertising platform, and this tool helps you fine-tune and optimize your campaigns. The AdPreview tool will display your text ads, as they will appear in the Google results.

This tool does this without applying the impressions towards your account, meaning a preview will not lead to decreased CTR (click through rate). Google AdPreview allows you to select the location where you are promoting your ads so that you can see the ads as they would appear for a user in a certain location. In essence, the AdPreview tool in AdWords can help you determine how effective your ad placement is with respect to your bid price.

SEO Book’s Firefox Plugin

Yet another helpful tool for search engine optimization is SEO Book’s Firefox Plugin. The Mozilla Firefox plug-in shows 22 different SEO metrics on the standard Google SERP. These include incoming links, Domain age, Technorati Rank, Alexa rank, Cached, DMOZ listing, WhoIs, Bloglines and PageRank.

This data is highly valuable for competitive analyses. With information like incoming links and PageRank, Internet marketers can gauge how powerful their competitor’s pages are with respect to their own.

Google Sets

Google Sets (Google Search Engine Tools) is unique tool from Google Labs. In short, the Sets tool helps marketers get keyword ideas and insights for SEO. All you need to do is enter the keywords you are interested in and Google will give you related search terms. There is word that Google Sets may be shut down, however many professionals are petitioning to have this tool remain because they find it much nicer to use than the Google Keyword Tool.

AdCenter Keyword Mutation Tool

The last tool on our list that helps for both SEO and PPC optimization is the AdCenter Keyword Mutation Tool. This unique tool helps you find keywords that have unique spellings (sometimes misspellings) and typos. This helps you optimize your website since Web users will not find you if you have misspellings or typos in your keywords. This is among a number of Microsoft AdCenter Ad Labs Tools.

Well there you have it – five handy tools for ecommerce Internet marketing. We hope these tools will help you pinpoint opportunities in your strategies and better your overall marketing efforts.